Writers Company batons / CI As a baton connecting thoughts to readers, we trained next-generation writers and designed CI on batons as a baton connecting technology. Motif is a baton connecting relay runners. From the idea of ​​conveying the shape more accurately, dismantle the cylindrical baton structure and extract circles and straight lines. “B” is configured again with the circle and straight line. Then, the circle was amplified to the side, and “a” “t” “o” “n” “s” was produced, and the step to connect the thought to the reader to the next generation was expressed.


○client: batons ○art direction & design: MUZIKA