Writers Company batons / CI As a baton connecting thoughts to readers, we trained next-generation writers and designed CI on batons as a baton connecting technology. Motif is a baton connecting relay runners. From the idea of conveying the shape more accurately, dismantle the cylindrical baton structure and extract circles and straight lines. “B” is configured again with the circle and straight line. Then, the circle was amplified to the side, and “a” “t” “o” “n” “s” was produced, and the step to connect the thought to the reader to the next generation was expressed.
ライターズカンパニーbatons/CI
読者に想いをつなぐバトンとして、次世代のライターを育成し、技術をつなぐバトンとしてbatonsのCIをデザインしました。モチーフはリレー走者をつなぐバトン。形状をより正確に伝えるという考えから、円柱のバトン構造を解体し円と直線を抽出。その円と直線で再び「b」を構成。そして、その円を横に増幅させて、「a」「t」「o」「n」「s」を制作し、読者へ、次世代へと想いをつなぐステップを表現しました。
○client: batons ○art direction & design: MUZIKA
